I build AI solutions for business problems

My career started at CTB as a consultant and online marketer. Through roles in sales, marketing management, and Dynamics 365 consultancy, I developed deep insight into B2B business processes. In 2018, I started Custonext as an independent growth marketing consultant for Tech & IT companies.

I noticed that the same repetitive processes kept recurring at clients. This insight led to the founding of Growf AI in 2023, together with my brother Benjamin.

As Co-Founder & CTO, I was responsible for the product vision and complete technical implementation. I built the platform from the ground up: from database design and SaaS architecture to UX and implementation of complex AI workflows. This journey taught me what really works with AI in a commercial B2B environment.

My technical expertise is hands-on. It grew from the need to automate B2B marketing processes. For Growf AI, I single-handedly designed and built the entire platform on a modern and scalable architecture.

This included:

• Architecture & Stack: Designing a complete, scalable, and secure software architecture. I built both the application the user sees (the frontend) and the complete backend (the database and all underlying logic) on a modern, efficient foundation that automatically scales with the number of users.
• AI & Orchestration: Building advanced AI workflows. This meant having different language models work together to perform complex tasks. I implemented systems that gave the AI access to specific knowledge and ensured the AI returned reliable, structured data that the application could process.
• Functionality: Implementing concrete AI functions, such as a real-time chat where users could talk directly with an AI persona, and an advanced text editor for editing AI-generated content.
• Integrations: Building seamless connections with crucial external systems. I ensured secure connections with platforms like LinkedIn (for ads and content) and Mollie (for processing payments and subscriptions).

The combination of business strategy and technical execution is what I love doing most. That's why I keep building. On my blog and GitHub, I share my projects and insights.